As a small business owner, search engines like Google, Bing, and Yahoo seem to realize that sometimes this seems impossible. But it can be done.

The key is to make sure that your website has pages that are relevant to your prospect’s search. How do search engines determine this relevance? You can also get the information about most effective raleigh seo services online.

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SEO: On-Page and Off-Page

SEO, or search engine optimization, is the process of increasing the visibility of your website by using relevant keywords for natural (or free) search results. The higher the search engine rankings for a keyword, the more likely it is that you will generate traffic to the pages of that website: all for FREE!

It’s important that you don’t overuse your keywords in page copy, but that the copy is relevant and legible.

It is the combination of keywords and content that contributes to the ranking

Without getting too technical, search engines generally use automated software agents called “bots” or “spiders”. These bots regularly “crawl” the internet, looking for websites, and ranking them based on their relevance to the search.

Bots use website content and keywords to determine their relevance to searches. You visit the website; navigate the website; recognize information about the website; decide what the website is about; and add this data to your index. Concentrating on strong and meaningful content has a much better chance of receiving comments and feedback than direct self-promotion, which is useful with ratings.

TIP: Web pages loaded with keywords and no real information, also known as keyword stuffing, not only hurt your search rankings, but your reputation as well.